All humor associated with the situation aside, the underlying trend is that more and more Chinese have the ability and the desire to travel abroad, and some businesses may be able to position themselves to benefit from it financially. According to a UN report issued earlier this year, Chinese tourists spend more while abroad than any other nationality (102 billion USD in 2012). For businesses in the hospitality industry outside of China, this is a trend that cannot be ignored.
If any such businesses have the desire to improve their strategies for attracting or catering to Chinese tourists, please feel welcome to contact us to discuss your situation and how we may be able to help.
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